Tomorrow (September 19) is the deadline for the Pedigree Write A Post Help A Dog Campaign. The brilliant social media people (or maybe it was the Head Dog there) came up with this great idea to promote their brand and their very wonderful work helping create awareness for adopting from a shelter. Even Mashable picked up on the campaign.
While Pedigree hopes people will adopt shelter dogs, this campaign helps provide food for the dogs still there. For every blog that is posted about the campaign and for every new Facebook Fan (or "Like" as Facebook changed it), Pedigree will donate a 20 pound bag of dog food to a shelter.
What I like about the Pedigree campaign is they emphasize RESPONSIBLE adoption - meaning families need to know what it means to adopt a dog and understand the commitment so the dog will find a real furever home!
So if you haven't already written your post or "liked" Pedigree on Facebook, what are you waiting for? Be sure to add it here!